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EVIAN
EVIAN PLAYGROUND:
AN INTERACTIVE SNOW-MAKING INSTALLATION
Problem:
In the post-holiday, grey gloom of January 2013, how do you engage London’s commuters with the purity and ‘live young’ spirit of evian?
Solution:
Banish back-to-work blues by installing adult-sized, snow-making playgrounds across London. From Canary Wharf to the City of London, evian got Londoners swinging and seesawing as high as they could to kinetically power the snowfall. The more they played, the more snow fell.
Media:
The activity was supported by PR, social media and a digital outdoor media teaser campaign.
Results:
Covered in 30+ publications (from the Daily Mail and Financial Times to the Huffington Post)
30,000 new Facebook likes in two weeks
2013
Advertising, Creative Direction
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CARTE NOIRE
THE CARTE NOIRE READERS
Problem:
How do you get busy middle-aged women to engage with a seductive French coffee brand?
Solution:
Desirable actors read literary love scenes in coffee break sized online content.
Media:
Branded content, website, reading events.
Promoted by print and online advertising, direct mail, PR, radio and a partnership with Penguin Books.
Shared via Facebook and Twitter.
Results:
UK sales up 20%
150,000 website hits
2,000+ incoming links
Commissioned for a 2nd season.
Role: Creative lead
2012
Advertising, Copywriting
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VO5 EXTREME STYLE
VO5: VILLAGE YOUR HAIR
Problem:
How do you get cynical young males talking about hair styling?
Solution:
An innovative mobile campaign in which you take your photo, see what you look like with a choice of 'village' hairstyles, then share your new look via Twitpic.
Media:
iAd targeted exclusively at young males. Shared via Twitpic.
Results:
Average dwell time of 70 seconds
Average 7 page views per visit
Tap through rate 50% higher than iAd benchmark
5000+ images Twitpiced.
Nominated for Best Tool or Technology for Social Media Marketing in The Bees Awards 2012
2012
Advertising
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CITROEN DS4
CITROEN DS4 | A BIT MUCH FOR SOME
A series of idents for the launch of the Citroen DS4, positioned as the non-conformist's choice.
The spots involved a conformist man's disapproval of his next door neighbour's new DS4.
Creative Circle 2012 - Film - Idents - Nomination
Role: Creative Director
2012
Advertising
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SONY BMG
DIDO | A SOCIAL LISTENING EXPERIENCE
An integrated campaign for the launch of Dido's latest album.
A website for fans to document their responses to short films inspired by the music.
Promoted with a teaser campaign of poster, TV and interactive YouTube trailers.
Role: Creative lead
2012
Advertising
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CITROEN DS3
CITROEN DS3 IS NOT
The only TV commercial created by Citroen UK in the last 3 years.
Results:
Sales increased 50% while the commercial was on air.
2012
Advertising
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CANCER RESEARCH
CANCER RESEARCH | RACE FOR LIFE
A new business pitch
Problem:
How do you motivate women to sign up for Cancer Research's Race For Life in a fun and positive way?
Solution:
A campaign that focuses on fanciful cancer cures of the future that Cancer Research could discover.
2013
Advertising
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DIVINE CHOCOLATE
DIVINE CHOCOLATE | COCOA PICKING PIN-UPS
Problem:
How do you make Fair Trade chocolate seem tempting not just ethical?
Solution:
Get real, seductive cocoa-pickers to be Divine's pin-ups.
Media:
Print.
Results:
6 years later the campaign is still being used.
2012
Advertising
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DAIRYLEA
DAIRYLEA PLAYGROUND CHAMPIONS
360ª campaign reviving playground games for a new business pitch for Dairylea.
2012
Advertising
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EURO RSCG
EURO RSCG WEBSITE
Problem:
How do you create an agency website that's super easy to keep up-to-date?
Solution:
Use Twitter as the CMS.
2013
Web Design
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CITROEN DS3 BY ORLA KIELY
CITROEN DS3 BY ORLA KIELY
Problem:
How do you launch the Citroen DS3 by Orla Kiely to fashionistas with little interest in traditional car specs?
Solution:
A campaign that avoided traditional car porn and focussed only on the cute details.
Media:
Print, online film, multiple online ad formats playing in sync.
Results: Citroen achieved their sales targets for the model within 3 months.
2012
Advertising
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NOKIA MAPS
NOKIA MAPS EXPLAINED
To explain the Nokia Maps service, it was personified it as a personal navigator.
Media: Interactive demo, demo films and online advertising
Role: Creative lead